Teknik Proyeksi Bisnis Forecasting Penjualan Menggunakan Metode Rata-Rata Trend di Storing Coffee Karawang

This research aims to determine the sales level of UMKM Storing Coffee in order develop an appropriate marketing plan, thus increasing profitability. Forecasting is a technique used predict future values using historical data. was conducted on that specializes beverages, namely Karawang city. by observing forecasting analysis coffee beverage products. The method average with trend analysis. Analysis performed comparing smallest margin error method. Trend extent fluctuations and factors influence them. profitability ratio evaluate effectiveness business management. higher ratio, better because it means owner obtains profits.